Question Seven: How should the Pacifica Foundation find a wider audience?

KPFA Staff candidates

Shahram Aghmir

The future of KPFA and Pacifica resides in extensively broadening its listener base in several important new directions: more gender content, a more inclusive ethnic base and certainly younger generations of potential listeners. In my view, development in these areas will insure not only the continuity but also the growth of our audience, as well as to encourage new ideas and innovation. Public meetings, well- prepared membership surveys are among vehicles that can be used in order collect real community input for developing a programming strategic plan to meet this goal.

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Mary Berg

no answer submitted

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Chris Brown

If you’re asking that question its clear that we are not serving the community interests. People need to go out on foot – literally – to find out what folks in the community have to say.

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Brian Edwards-Tiekert

Pacifica needs to promote itself better.

Pacifica needs to examine its programming philosophy. We spend too much time preaching to the choir. Our best (and most popular) programs—like Democracy Now!—regularly air debates, and aren't afraid to challenge their guests. That's a lot less boring than listening to a host and a guest spend an hour complimenting each other on how right they both are about everything.

Unfortunately, there's too much of the latter on Pacifica's air right now.

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Jeannine Etter

Incentive, representation and inclusion. Invite them to the party, so to speak. Younger audiences need incentive to join listener sponsored radio as in programs that they would be interested in, or at least shows on programs that now exist, bringing them to the table and airing a wider variety of topics geared toward their audience, give-aways, etc. Same with audiences of color. They need to see and hear that their voices are represented. Are their stories being told from their perspectives? If not, why? What stories are missing? Do outreach to that community.

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Mary Tilson

I would like to see wide ranging current audience/demographic/listening habit information about KPFA and the other stations and hear more about what stations or doing in this regard before offering an opinion in this matter.

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